The very first website was published in 1991 by Tim Berners-Lee. The internet consisted mainly of text based sites with no sign of visual considerations such as typography and imagery. Lightweight websites were built and optimised for the current internet speeds which was dial-up.
In the world of SEO, the techniques you use to improve your search engine ranking can usually be classed as either Black Hat or White Hat. Here, we will list the techniques that you should stop using and the White Hat techniques that you should be using instead.
Black Hat SEO
Black hat is everything that seems slightly dodgy, spammy or makes you think twice about the authenticity and whether or not it is worth the risk.
Blogging regularly is absolutely essential to your online content marketing strategy. Let’s look at some of the reasons why;
1. To drive traffic to your website - Your blog gives you the perfect opportunity to create relevant, useful content for your users. Use it as a marketing tactic to drive traffic back to your website by making your blog the foundation for all of your social media platforms. Share your blog posts across your social sites, giving users a reason to scroll through your website.
Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need to look out for from an SEO standpoint.
Above the fold issues, content strategy, internal links, and mobile specifics can trip you up.
When you are working on search engine optimization for your own business or for a client’s website, you will need some great SEO tools. If you have the budget, you can certainly pay for the best SEO tools the Internet has to offer, but if you don’t, then free and freemium tools are the alternative.
Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new SEO video, which in just three minutes covers the basics of search engine optimization:
With so much information - and misinformation - available on the topic of Search Engine Optimization (SEO) it can tricky trying to separate fact from fiction.
Coupled with the fact that SEO changes only slightly less rapidly than the weather, it can be downright overwhelming to know where to start.
So, if you're an SEO newbie looking for a place to start, here's a look at some Search Engine Optimization (SEO) basics. What Is SEO?
Most Webmasters have never consider web standards when optimizing their websites for the search engines. To date, it is true that the most search engines are forgiving. However, no one can guarantee that the search engines will continue to overlook crappy codes. Having a well-formed and validated website will not only help the bots in indexing but also reduce the chances of errors when loading in the users' browsers.
Search engine optimization - SEO - may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or "signals." SEO is about ensuring your content generates the right type of signals. The chart below summarizes the major factors to focus on for search engine ranking success.
The biggest challenge an ethical website optimization company must deal with is the expectations of clients. All too often a client will expect the SEO to achieve top rankings on competitive terms for a website that is nothing more than a brochure for the company. Usually this is just a misunderstanding about SEO and how search engines work.
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