Melissa Hendry

5 Ways to Make Your Social Media Strategy More Effective

Posted onTuesday, 13 May 2014

Tagged withSocial Media

1.Be Active

Every relationship is built on shared experience, and your relationship with social media users is no different. Your customers aren’t going to initiate contact with you, so it is up to you to begin those conversations, build relationships and sustain contact. Social media is all about actively engaging with you users and being ‘social’.

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16 Tips for Creating Compelling Content Your Followers Will Want to Share

Posted onTuesday, 06 May 2014

Think Like a Journalist

Before getting too bogged down with the meat-and-veg of the content, remember that you’ll win or lose about 90% of your target audience with your headlines and intros alone. Win them over here, and you’ll have a much easier job with the rest.


If you’re in the midst of a dry-spell, trying to find out what pearls of wisdom are floating around the brains of those around you. Family, friends and colleagues alike – even those with no interest in your niche can offer new and interesting perspectives.

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The Rapid Growth of Web Design

Posted onMonday, 21 April 2014

Tagged withWeb DesignWebsiteSEO

Early 1990’s – Snail Paced Dial Up

The very first website was published in 1991 by Tim Berners-Lee. The internet consisted mainly of text based sites with no sign of visual considerations such as typography and imagery. Lightweight websites were built and optimised for the current internet speeds which was dial-up.

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10 Ways to Boost Blog Traffic

Posted onTuesday, 15 April 2014

Tagged withBlogTraffic

What is it that makes a business blog worth the effort and investment? Traffic. Unfortunately, getting that traffic is a process that takes time and practice. Below are 10 things to remember when you are writing posts for business or professional blogs.

1. Publish Regularly

Your loyal blog fans will want to see content published regularly, Create a schedule and stick to it – after a time, you may even get ahead and write weeks in advance.

2. Guest Posters

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Questions You Need to Ask When Choosing a Web Designer

Posted onTuesday, 08 April 2014

Tagged withWeb DesignDesignerQuestions

Choosing the right web design company for you can be a tough decision. There are so many to choose from and it’s important that you find a company who understands your needs and takes you seriously. You’re not just putting a web design project in their hands, you’re entrusting the image of your business to them.

This guide will help you to ask the right questions so that you can be confident in your choice and help you avoid making costly mistakes.

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5 Things Every Small Business Owner Should Know About Social Media

Posted onTuesday, 01 April 2014

Tagged withSocial Media

Things have drastically changed online. Gone are the days when just having a website was enough. In order to succeed online, you have to be active on social networks and you have to have a strategy to stay in front of your customers.

Here are 5 critical things that you need to know about social media for your business:

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8 Steps to Create the Perfect Blog Post

Posted onMonday, 31 March 2014

You can have the best copy and the smartest message in the world. But if your blog post isn’t formatted correctly or cleanly, it can significantly cut into the impression, impact and conversion potential of your content. Here are 8 steps to help you create the perfect blog post.

Spacing consistency - How you choose to handle spacing is up to you. Space between sentences, between paragraphs, before the beginning and end of bulleted lists, etc. Just be consistent. Nothing stands out more than inconsistent spacing.

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A Guide to Creating Good Content for Your Business

Posted onMonday, 24 March 2014

Tagged withGuidecontent

Think about what you know – Think about what interests you. Make a list of the things you know about, the things people seem to want to hear about, the topics you’re interested in and that get you excited.

Find good courses – Collect the websites, blogs, books and other sources that contain the best writing and reporting about your topics. Keep adding new ones and pruning the less valuable ones.

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21 Outdated Website Features That Make Your Site Look Like Something from the Stone Age

Posted onWednesday, 19 March 2014

Tagged withWebsiteWeb DesignFeatures

1. Flash intros – Most flash intros look terrible, are completely pointless, take forever to load and are extremely annoying to your visitors.

2. Not visible on mobiles or tablets – Over 40% of web traffic now comes from mobiles or tablets. If your site isn’t compatible with these devices then you are missing out on a huge chunk of visitors.

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14 Black Hat SEO Techniques You Should Stop Using Immediately

Posted onTuesday, 04 March 2014

Tagged withSEOGoogleBlack Hat

In the world of SEO, the techniques you use to improve your search engine ranking can usually be classed as either Black Hat or White Hat. Here, we will list the techniques that you should stop using and the White Hat techniques that you should be using instead.

Black Hat SEO

Black hat is everything that seems slightly dodgy, spammy or makes you think twice about the authenticity and whether or not it is worth the risk.

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