In terms of the visual aspects of your website, you must ensure that your website's appearance emulates the way you would like your business to be promoted. Remember, first impressions are everything! It takes a user just 7 seconds to make that first impression on your website, so you want to make sure that you get it right from the off.
If your website negatively portrays the image of your business, this can have a direct impact on your website’s overall success, thus affecting the success of your business, and if the user finds it unattractive, the probability is, that they will not take the time to delve into the rest of the content that your website has to offer and will then navigate away to your competitor’s website instead.
For example, if you walked into a restaurant and the premises are in a state of disrepair, the furniture is dilapidated, and the members of staff are unkempt, your impression of the business would not be favourable. The same applies when it comes to your website. If it is dull, disorganised, difficult to navigate around and does not appeal to your users’ then it will directly affect that all important first impression.
However, there are ways in which this can be avoided in order to give you a website that is vibrant, professional, reliable, user friendly and guaranteed to make a lasting impression. To discuss your website with us please call us on: 01592 551491 or contact us via email: [email protected]