Follow these handy tips for top search engine optimisation:
Write effective title tags. Your title tags are amongst the most important variables and a lot of weight is attributed to them by search engines. Research the most searched for keywords and use them in your title tags. You can do this using tools such as:
For example, our home page title tag is Intrafusion » Website Design & Development in Fife » Making the web work for you. This covers website and website design, plus development and Fife along with our own brand name and strapline
Select the correct keywords. Make sure the terms you choose are relevant and accurately describe your site's product or service. Use these keywords especially in your opening paragraph, and throughout your site, including your page URLs and internal links
Archive all your content. The more relevant content you have, the higher your site will be listed. Make sure that they are easy to find and linked to clearly so the search engine spiders can find them easily.
Use reciprocal linking. Google puts a lot of emphasis on the number and quality of links to a site, treating them as a positive vote for that site. Trading links with other sites can move your site up search engine rankings.
Keep a blog on your site. People are more likely to link to blogs than any other site page, and search engines love sites with regularly updated content.