HOW TO: Set Up a Foursquare Special

Posted onThursday, 12 May 2011

Tagged withSyndicate

When Foursquare 3.0 launched in March, the app’s entire merchant platform was revamped. The location-based service offered more options for specials — and made it quicker and easier to set them up. To date, more than 250,000 small and large businesses have signed up on Foursquare’s free platform for businesses; many of these have offered specials.

The beauty of a Foursquare special - aside from rewarding your customers and getting them back in the door - is that when users often check out the “Specials Nearby” menu when they first open the app. If they’re within a few blocks of your store and you have a special, you’ll show up in that menu. It’s an excellent, free way to gain exposure, and the platform is flexible and intuitive. There are now seven types of specials available on Foursquare; below you’ll find an explanation of each special, along with some tips to help you get started.

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