A Guide to Creating Good Content for Your Business

Posted onMonday, 24 March 2014byMelissa Hendry

Tagged withGuidecontent

Think about what you know – Think about what interests you. Make a list of the things you know about, the things people seem to want to hear about, the topics you’re interested in and that get you excited.

Find good courses – Collect the websites, blogs, books and other sources that contain the best writing and reporting about your topics. Keep adding new ones and pruning the less valuable ones.

Read – Every day. The good stuff, a lot of it. Within your topics, by the sources that matter. Analyse what works. Read some bad stuff, too. Ask yourself, ‘What makes it bad?’

Save things – Remember when you read that one piece and realised what it was missing, or it sparked a related idea that went unexplored? Did you save it, file it away in a proper place with your notes and ideas? That’s what writer’s do so make sure that you do too.

Hold an editorial meeting – Grab a few colleagues, tell them to bring good things they read recently and one or two important topics. Share your ideas. Think up headlines for articles you’d all like to read. Now assign them to each other. Repeat this weekly.

Give yourself headlines – Deadlines provide focus and motivation. To really work, they must be shared. Put them on an editorial calendar. Hold yourself to your deadlines. Get other people to hold you to them. Hold other people to theirs.

Write – This is the natural extension of reading, keeping notes and refining of your ideas with colleagues. Know your angle. Share an anecdote that helps illustrate your point. Be clear. Don’t use words that you don’t understand and don’t waste your words by using them carelessly.