Facebook for Business - Part 1 of 4 Building a Page

Posted onTuesday, 15 October 2013

Tagged withfacebookSocial Media

With social media continuing to dominate the online world, using an effective social media site such as Facebook to engage with your customers and potential customers is a step in the right direction for your business. 

Having decided to create a Facebook page for your business, part one is all about how to go about building your page from scratch. Ensure that you follow the steps correctly as your page will be used to grow your business, build your brand and develop relationships with your customers. So, it’s essential that your page is built to suit your audience.

One of the biggest benefits of creating a Facebook business page is that it’s free to set up and only takes a few minutes to get started. One of the first steps of setting your page up will be to select the category of your business, and a page name that reflects your business.

Once you have taken these first steps, you will be required to add a profile picture. This picture should either be your company logo, or a picture which represents your company and is associated with your brand or products. 

Your next step should be to write a catchy and punchy sentence about your business; this will be one of the first things visitors see, so it should be clear so that people understand what your business does in very few words. As well as this, include any other relevant information such as your web page address and/or business location. The final part of building the foundation of your page should be selecting an appropriate cover photo which fully represents your brand and/or products. It’s important that this cover photo is identifiable to your business as it will be the first thing people see on your page. 

Building your page is often the easy and fun bit as it allows you to be creative and innovative. But there are other features that you will need to learn to ensure that you are aware of how to keep on top of your page. For example, the insight facility allows you to measure the amount of views on your page and keep track of demographic data. It allows you to determine what times people visit your page the most, meaning you can post during these hours. It’s also important to understand how to properly edit your page content, follow new activity and respond to posts and messages. The management of these features can be accessed via the ‘admin panel’.

Once your page has been set up, you can start to create posts! There are many different posts that can be posted on your business page, such as general updates, photos, videos, questions and polls. Any post that you create on your business page will be seen by anyone who likes your page by showing up on their timeline. 

Some of the most successful posts are posts that are between 100 and 250 characters as they are short and punchy. Shorter posts tend to get around 60% more likes, comments and shares – ideal for promoting products and services! Visual posts such as photos, pictures and videos can get up to 180% more engagement - visual posts are a great way to be interactive and engaging! 

Building your page not only involves creating information that is displayed to visitors, but is also about building your audience. If you use a personal Facebook page, it’s a good idea to start off by inviting your existing friends, family and employees to like your new business page. 

To increase your pages likes, it would be good to start with the ‘explore’ option which is situated under the ‘build audience’ button on your ‘admin panel’. This drop down will provide you with four options on how to promote your page. You can invite email contacts, invite friends, share page or create an ad. It’s also a great idea to promote your page on any external marketing material such as flyers, brochures and adverts. 

To find out the most effect way to connect with people through advertising, read part two!