Blogging regularly is absolutely essential to your online content marketing strategy. Let’s look at some of the reasons why;
1. To drive traffic to your website - Your blog gives you the perfect opportunity to create relevant, useful content for your users. Use it as a marketing tactic to drive traffic back to your website by making your blog the foundation for all of your social media platforms. Share your blog posts across your social sites, giving users a reason to scroll through your website.
2. It increases your SEO – Blogging significantly increases your SEO. Fresh, up-to-date content is the key to boosting your position in the search engine results page. Be sure to list out keywords, topics and categories that you want to be found with. Keywords and topics on your website are a sure fire way in which search engines find your site for these searched words.
3. It positions your brand as an industry leader - Well written blogs and articles demonstrate you as an industry leader. By posting topics which relate to your market and portray your knowledge, it allows you to promote your skills and qualities as well as boosting your credibility. The more you can show that you are well-versed in your field, the more likely it is that people will trust you and trust the services that you are offering.
4. To develop better customer relationships – Blogs provide a source to deepen the connection and relationship you have with your clients. By connecting directly on your website, prospective and existing clients are able to get to know you and your business in more depth. People like to be informed, and will appreciate the time that you are taking to write that blog post and teach them!