21 Outdated Website Features That Make Your Site Look Like Something from the Stone Age

Posted onWednesday, 19 March 2014byMelissa Hendry

Tagged withWebsiteWeb DesignFeatures

1. Flash intros – Most flash intros look terrible, are completely pointless, take forever to load and are extremely annoying to your visitors.

2. Not visible on mobiles or tablets – Over 40% of web traffic now comes from mobiles or tablets. If your site isn’t compatible with these devices then you are missing out on a huge chunk of visitors.

3. Spelling mistakes and poor grammar – If you aren’t the best at spelling and grammar, always use spell check. Having errors like this on your site affect your credibility and professionalism.

4. Poor navigation – Your menu should be easy to find. You can decrease your bounce rate and increase conversions with clear and concise menu options.

5. Slow to load – People expect web pages to load quickly. Make sure that you remove anything that may be slowing your site down, otherwise, visitors may feel like they are using the old dial-up connection service.

6. Animated gifs – These are acceptable on a personal website or on your personal social media networks, however, on a professional site, they look awful.

7. Visitor Counters – You don’t need to let everyone know how many visitors you’ve had, just use Google Analytics for your own information.

8. Under Construction – If you haven’t had the chance to design your website yet, displaying your logo and contact details is far better than an ‘under construction’ sign.

9. Cluttered design – If you have deliberately tried to fill every blank space on your site, you’re just making it harder for your visitors to find the important stuff.

10. Pop up boxes – We all want more email subscribers and Facebook likes, but don’t ram it down your visitor’s throats, they’ll just go elsewhere.

11. Scrolling text – Unless you are a news outlet, scrolling text looks cheap and nasty. There are far better ways to catch your visitor’s attention to what you have to say.

12. Too much text – Trying to cram as much text as you can into the smallest possible space will make your site look like a school essay.

13. Outdated text – Does your site still say ‘Copyright 2001’, or was your last blog post 5 years ago? Visitors will think that you are no longer trading.

14. Stock Images – Don’t use images that can be seen on a million other websites. Take the time to personalise your site so that customers can get to know you.

15. Outdated fonts – Using an old font can give your site a very dated feel. If you’re using ‘Times New Roman’ or ‘Comic Sans’, have a rethink.

16. Free email service – If your company email address is ‘[email protected]’, you look like an amateur. All email forwarding is free with most domain registrars.

17. Repeating background images – Do you really think that people want to see your logo repeated 20 times in the background? Stick to a more neutral background that blends in nicely with the rest of your site.

18. Auto play music – Videos or music that starts playing automatically as soon as someone enters your site is a definite no, no. It frustrates your visitors and makes them more likely to press the ‘back’ button and go elsewhere.

19. Sideway Scrolling – Make sure your site fits into a standard 960 pixel screen. Or, if you have the funds, invest in responsive design.

20. Sideways alignment – People are used to viewing your site in the centre of their screen. Make sure you centre yours.

21. Using ‘Lorem Ipsum’ – Do you still have the dummy text that your web designer added to your site? Get rid of it and add useful, relevant content.