Recently something terribly obvious--yet powerful--occurred to me: If you want to achieve things that no one else has done, you need to do things no one else does.
So, I thought, who achieves things that very few do? I made a list of the top 10 entrepreneurs that I learn from daily. Then I thought, which things are they doing that could really help more people? When I emailed the idea to my Fast Company editor, she came back with something I found valuable:
“One of the problems that crops up is that a lot of people get back with “I love Twitter, Dropbox, and Evernote!” Those are great tools, but might not add that much value for our readers.” I thought that observation was spot-on. So instead, I asked my favorite entrepreneurs their absolute favorite, yet very little-known tools, they use to achieve everyday tasks.