All Things SEM

With almost every SEO recommendation I provide my clients, I'm asked how long it will take before Google detects the change. The most honest answer is "it depends" which, unfortunately, is also the most unsatisfying answer. Recently, I got involved in a project to consolidate domains that was spurred by [...]

Tracking Domain Consolidation with Google Webmaster Tools was originally published on Infolific. All Rights Reserved.

Years ago, you could move ahead with SEO in a vacuum with little to no concern about what other sites were doing. With limited competition, you were very likely to succeed regardless of what you targeted. Those days are over and it's now prudent to include competitive analysis into every [...]

The 5 W's (and 1 H) of Competitive SEO Analysis was originally published on Infolific. All Rights Reserved.

If there's one industry that has a mismatch between its potential to perform in organic search and its actual performance, I'd argue that it is the pharmaceutical space. In this context I'm talking about the legitimate players that have significant budgets for product development and marketing. And while many in [...]

Pharmaceutical Companies Are Years Behind With SEO was originally published on Infolific. All Rights Reserved.

It's a testament to SEO becoming mainstream that more and more marketing folks are asking, and often demanding, that the results of an SEO effort be projected beforehand similar to how other marketing activities are handled. And it's a testament to the immaturity of the SEO space that such projections [...]

SEO Projection Modeling was originally published on Infolific. All Rights Reserved.