website
The Art of Website Maintenance
by Erin Ferree
Now that you've designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. The process of keeping the content on your site current is called website maintenance, and it's important to keep both visitors and search engines supplied with new information. Just like regular maintenance on your car, you have to make changes on your website every few months to make sure that things run smoothly.
If you update the content on your website on a regular basis, potential clients will be drawn back to your site to find out "what's new". The search engines pay visits to websites in their queue regularly. The catch is that you'll stay in the queue only if you update your site regularly. If the search engines visit your site several times in a row, and don't find anything new, they may decide not to come back-which can be a blow to your search engine rankings.
The Importance of a Web Site
By Sandro Azzopardi
Needless to say, having a web site to promote your business or ideas is imperative nowadays. Nearly all households have access to the internet, sometimes even on more than one computer. The great thing about the internet is that it can reach the whole world, and not just your neighbourhood. Thus, if you have anything to sell or anything to say, everyone can get to know about it.
Your web site is your shop window and it is open 24/7. It needs to be eye catching and transmit your message in a few seconds. It needs to have enough content that explains your message and what you do. It needs to load fast, be reliable and look professional. The impression your web site should give is that of a company or professional who knows what they want to sell, or the message they want to send.
Analyzing Website Traffic
by C. Geldof
Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.
Navigational Options for Your Website: Choose Wisely
By Merle
So you've decided to it's time to revamp your website's navigation, or maybe you're putting together a new site and are trying to decide the best navigational menu to use. Before you choose one type over the other, you'll want to consider the size of your site and your anticipated growth, as the menu structure you select may have to expand.
There are many types of navigation methods to choose from. You must carefully consider the layout of your site so you can choose the system that will work best. You want to make it easy for your visitors to find their way around and not frustrate them in the process. You need to keep it consistent across all pages of your site, with some standards like the placement of your logo (which is generally in the upper left hand corner of your website) linking back to your home page.
Special Offer
As a current promotion we are offering a one page template based website aimed at businesses that do not currently have a web presence.
The website can be customised with your logo and the colours of your choice for a one off price of £200+VAT. We will also include one years’ hosting and domain registration if necessary free of charge.
Have you updated your website and email footers?
Companies in the UK must include certain regulatory information on their websites and in their email footers before 1st January 2007 or they will breach the Companies Act and risk a fine.
