by Mark Daoust
Every SEO expert has their own set of rules as to how they believe Google ranks websites. Most of the time, these rules tend to vary slightly from one another. But what does Google tell us? Fortunately they gave us all the guidelines we need. This article will look at these guidelines in depth.
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Your website's navigation is the foundation of your entire website. It binds all the pages together into a common theme and provides a clear vision to your website visitors.
Clear navigation is extremely important for search engine spiders. Spiders want to find as many pages on your website as possible. However, if your navigation is confusing, or worse, incomplete, search engine spiders will not discover your entire website.